More about LOHAS

L.O.H.A.S. (Lifestyles of Health and Sustainability), a new consumer lifestyle that is quickly capturing the attention of many people throughout the world.

Defined by a heightened sense of civic awareness and associated with individual pleasure, the term “LOHAS” identifies a type of modern consumer who is enamoured of technology and aesthetics and dedicates a large amount of time to individual well-being and the surrounding world through daily choices based on eco-sustainability and attention to personal health and the well-being of the Earth. When these consumers purchase something they pay attention to quality and origin of products and they prefer organic and bio-sustainable foods and cosmetics. These are all characteristics that blend perfectly with the Inatia vision.